At Finding Ferdinand, we believe that beauty is unique to each and every person. We provide high-quality, customizable products that allow customers to define their own aesthetic.
Founded in 2013 and headquartered in New York City, Finding Ferdinand is leading the way in personalized cosmetics.
the STORY behind the brand
The story behind the name
The inspiration behind the name Finding Ferdinand came when founder Nhu Le learned about the story of King Ferdinand and Queen Isabella while studying abroad in Spain. The idea of finding her Ferdinand stuck, and was used as inspiration when starting the brand. The name is up for individual interpretation however, and represents discovery and the search to find the things in life that make you feel like the best you. This also inspired our wish for our customers to CREATE, EXPLORE, DISCOVER and FIND BEAUTY YOUR WAY.
the ingredients WITHIN OUR productS
According to the American Environmental Working Group survey, women use an average of 12 cosmetic products each day, containing 168 different chemicals. We don’t want to add any additional chemicals to your daily routine. This is why, we focus extensively on producing clean products made with the highest quality ingredients (no parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, talc, petroleum, or gluten). In addition, as responsible corporate citizens, we do not test on animals or use chemicals known to be harmful for the environment.
We’ll never sell you something that we would not use ourselves. We’re just as invested in the beauty of the earth as we are in the beauty of our customers.