Finding Ferdinand Fast Company   
Is Customization Future of the Beauty Industry?       
“It might be just a beauty product, but I felt powerful, like I owned that cosmetic.”
Finding Ferdinand Custom Lipstick Allure

“Each purchase arrives in a little silver-and-pink pouch that has your customization requests written on it. (I mean, this is some A+ detail here.)

All around, I give Finding Ferdinand two thumbs-up emojis.”

Finding Ferdinand Teen Vogue Custom Lipstick Makeup
23 Beauty Minis You’ll Want to Use Way Past Your Weekend Trip
“Finding the perfect shade of lipstick for your skin tone can take days, months, years even. Create your own customized shade in a trial-sized tube before committing to a full bullet.”
Refinery29 Finding Ferdinand Custom Makeup Lipstick Palette
“When we tried it, we couldn't believe how good the pigment payoff was — like, Urban Decay-level good — and it stayed on all night.”
Finding Ferdinand Instyle
Personalize Your Beauty Routine
“Start thinking outside the tube and get yourself a palette like Finding Ferdinand’s…”
"Instead of going through the trial and error (and cash) of hunting for your new go-to complementary shade, you probably wish you could just recreate the color yourself. Dreams, right?... But what if we told you that you can actually do that?" 
Finding Ferdinand People
"If creating customized lipstick shades (Finding Ferdinand’s specialty) isn’t your thing, they’ve just launched a mix-and-match eye shadow, highlighter and bronzer palette to ensure all your needs are being met. BUY IT!"
We Tried It: Creating Customized Lipstick and Foundation Online
“The process couldn’t be easier, and their customer service is flawless…It’s safe to say I’ll be using Finding Ferdinand as my go-to lipstick source from now on — and with the holidays coming up, it’s the perfect personalized gift for friends and family.”
Popsugar Finding Ferdinand Custom Lipstick Palette
10 Underrated Beauty Brands You Need to Finally Try in 2017
“We were always under the impression that creating your own custom makeup shades was costly and complicated until we happened upon Finding Ferdinand.”
Finding Ferdinand NBC Today Show Custom Lipstick
4 Beauty Items To Enhance Your Lips
“I am personally infatuated with this custom color concept.” - Bobbie Thomas, Today Show