Create Dupes for Discontinued Lipsticks: Shiseido's "Frankly Red"

A few years back, my mom gifted me with one of her old lipsticks from the 90s: Shiseido’s Frankly Red. Since that day, this has been my favorite. Red. Lipstick. Ever. It’s classic, bright, and the perfect tone for me (finding the right red can be hard, right?). Because it was so well loved, I soon found the lipstick used almost all the way up. When I asked my mom where I could repurchase the shade, however, I was shocked - the color was discontinued.

After talking with my mom, aunt, and other female role models, I’ve realized that women their age - those that wouldn’t have been caught dead without a great lip during the 80s - have dealt with the discontinuation of their favorite shades for years. It occurred to me recently, however, that I could dupe this shade with Finding Ferdinand’s base colors. With Nob Hill Red and Bing Cherry in hand, I set out to create my very own True Red. I was pretty proud of the results.

 Here's the formula for FF's True Red:

Since recreating this color was so fun, I've decided to start a series of discontinued lipstick dupes! Keep an eye out for more shades coming soon on the Color Guide.

 P.S. - if you're having trouble creating the perfect dupe, shoot us an email at, and we’ll work with you to come up with your perfect match!


          Victoria & FF Team


Looking for a replacement for an old Shiseido lip gloss color. The color is G20 Blackberry. Apparently it hasn’t been around for a long time. Any suggestions?
Nashville, TN

Elle Harris August 03, 2020

Bobbi Brown Ruby Stain (the CBK color Michelle mentioned) is exactly what I came here to look for. I could not believe it when BB discontinued that shade. Legendary.

Marsi August 03, 2020

I would love help with finding a replacement for Lancome L’absolut Rouge #174.

Lynda Hoggan March 13, 2020

I’ve been begging for Shiseido Red Currant #13 for years since it was discontinued. Is it possible to check this one?

Allisha Vigliotti February 27, 2020

This is something I’ve always wanted to do…… custom color

Verlena Sutton February 27, 2020

Hi- do you dupe for Ruby Red by Bobby brown? It’s discontinued and I don’t have it. Also, do you dupe from pics etc of people wearing lipsticks i would like. I am looking at similar color to Carolyn Bessettr Kennedy. Thank you

Michelle February 27, 2020

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