AT Finding Ferdinand, WE BELIEVE THAT BEAUTY IS unique to each and every person. BASED IN OUR NEW YORK CITY OFFICE, WE WANTED TO CREATE A BRAND THAT PUTS customers first AND PROVIDE A PLATFORM WHERE BEAUTY LOVERS CAN define their own aesthetics. THAT’S WHY WE STRIVE TO PROVIDE high-quality, customizable products THAT ALLOW YOU TO CREATE THE PRODUCT YOU’VE always been looking for.
I'm dedicated to making beautiful and safe products that everyone can enjoy. For the past 10 years, I've worked hand in hand with our scientists to bring innovation into color cosmetics and develop clean formulas.
My passion is fueled by the incredible women in my life. My mother, who survived cancer twice, continues to be an inspiration in all the products we create. My sisters, nieces and friends who all wear Finding Ferdinand products, know that every product they receive is made with incredible care.
Lastly, we have the most hardworking and caring team at Finding Ferdinand. Every person involved in designing and creating each product cares more than you can imagine. We are constantly evaluating the formulas and colors to ensure they make you feel beautiful. Outside the office, you can find me at my local yoga studio and munching on a kale salad.
VEGAN + CRUELTY Free
Animal cruelty in any way is not acceptable to us. Our products do not include animal-derived ingredients nor we do test on them. We've joined forces with the Cruelty-Free Kitty community to advocate for this cause.
CLEAN Formulations
Our proprietary cosmetic formulas are clean and non-toxic. We have an ongoing ban list of more than 2,700 ingredients and only use FDA batch approved colorants. We've carefully selected each ingredients to make sure they follow the highest standards of modern beauty.
SUSTAINABLE Production
Being earth friendly means a lot to us. From working in small batches to prioritizing recyclable, recycled or refillable components, Finding Ferdinand takes to heart being a part of creating a better future for our world. Our on-demand production is fast beauty without the waste.
