Discovering Ferdinand
New! Soft Sketch Lip Liner Pencils
Finding Ferdinand Expands Lip Category With New Soft Sketch Lip Liner Pencils FOR IMMEDIATE RELEASE New York, NY (Oct 1, 2025) — Finding Ferdinand, the beauty brand redefining everyday...
Finding Your Shade
Imagine this: You're roaming the lipstick aisle of your favorite retailer and despite your sea of options, you're still stuck thinking, "What color lipstick should I wear?" There are so...
5 Reasons Clean Beauty Makes The Best Mother’s ...
Mother’s Day is on the way! It probably comes as no surprise that WE think the ultimate Mother’s Day gifts are made of clean, natural beauty products. After all, our...
Sisterhood & Shades: The Story Behind Finding F...
Sister-founded and fueled by passion, Finding Ferdinand began with two things: a love for clean beauty and the perfect shade of orange. Inspired by their mother’s strength and a desire...
Bright IS Beautiful—Behind The Balm
The Black Lip Balm is more than just a trend—it’s a movement. Inspired by the powerful women around us, this color-changing, deeply moisturizing balm is your go-to for Spring. Whether...