Discovering Ferdinand
A Year Behind the Scene Moments
A look back at the behind-the-scenes moments and meaningful growth that shaped our year — and the community that made it all possible.
New! Soft Sketch Lip Liner Pencils
Finding Ferdinand Expands Lip Category With New Soft Sketch Lip Liner Pencils FOR IMMEDIATE RELEASE New York, NY (Oct 1, 2025) — Finding Ferdinand, the beauty brand redefining everyday...
Finding Your Shade
Imagine this: You're roaming the lipstick aisle of your favorite retailer and despite your sea of options, you're still stuck thinking, "What color lipstick should I wear?" There are so...
5 Reasons Clean Beauty Makes The Best Mother’s ...
Mother’s Day is on the way! It probably comes as no surprise that WE think the ultimate Mother’s Day gifts are made of clean, natural beauty products. After all, our...
Sisterhood & Shades: The Story Behind Finding F...
Sister-founded and fueled by passion, Finding Ferdinand began with two things: a love for clean beauty and the perfect shade of orange. Inspired by their mother’s strength and a desire...