Finding Ferdinand Expands Lip Category With New Soft Sketch Lip Liner Pencils
FOR IMMEDIATE RELEASE
New York, NY (Oct 1, 2025) — Finding Ferdinand, the beauty brand redefining everyday essentials with small-batch craftsmanship, announces the launch of its Soft Sketch Lip Liner Pencils— A creamy, buildable lip liner that glides on effortlessly and designed to perfectly complement the brand’s best-selling Delicious Balms.
Following the overwhelming success of the Delicious Balms, which have quickly become a customer favorite for their hydrating feel and effortless wear, Finding Ferdinand is introducing the Soft Sketch Lip Liners as the next step in a polished lip routine. With their smooth, blendable texture and long-lasting definition, the liners give customers the flexibility to outline, shape, or fill in lips, while pairing seamlessly with the balms’ buildable wash of color.
"Our Delicious Balms have been one of our top-performing products, and we saw how much our community loved using them for everyday looks," says Nhu, co-founder of Finding Ferdinand. "Soft Sketch Lip Liners are the natural next addition—helping our customers elevate their routine with more definition, more versatility, and more ways to wear the products they already love."
Soft Sketch Lip Liner Highlights:
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Ultra-Creamy Formula: Glides effortlessly without tugging.
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Precision + Versatility: Ideal for defining edges or filling in the entire lip.
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Perfect Pairings: Created to layer with the brand’s Delicious Balms and Glosses.
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Curated Shades: Flattering neutrals and modern tones designed for everyday wear.
The Soft Sketch Lip Liner Pencils launch exclusively at www.findingferdinand.com on Oct 1st or Credo Beauty Stores starting Oct 7th.
ABOUT FINDING FERDINAND
Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day.
ABOUT CREDO BEAUTY
Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online.
Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com.