Color Guide

DupeAlerte #12: Sad about Icy Betch? Try Icy Beesh

If Tarte’s April Fool’s prank left you wanting something cool, we’ve got an Icy Betch palette dupe just for you.

The story behind Women’s History Month and how we’re celebrating...

We’re kind of obsessed with Effie’s Paper :: Stationery&Whatnot… and also their creator, Kalyn Johnson Chandler. She stopped by Finding Ferdina...

Celebrating lipstick colors created by customers like you.

The Marvelous Mrs. Maisel has it all: the clothes, the confidence, the lipstick. 😍

Founder Nhu Le reflects on the past year and shares what's ahead for 2018

Tyla shares her story of embracing natural beautyand shows us her method for finding the perfect nude using the Starter Kit 2.0.

Thank you for your support, FFgirls!

For this DupeAlerte, we're bringing you a limited edition set of three holiday-ready metallics.

Get to know #FFgirl Gordonnay Gaines and find out how she creates her favorite beauty looks.

We re-created Pat Mcgrath Labs’ sold-out lip color, “Flesh 3.”

Fashion blogger Scarlett Hao shares her tips for staying positive and shows us how to rock bright colors, even when we’re traveling.

We’ve created a peachy eyeshadow palette that packs a punch, with colors inspired by Too Faced’s Sweet Peach Collection.

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“Where there is love there is life.”

Mahatma Gandhi