Color Guide

West Coast Glow with Jenna Phillips

West Coast Glow with Jenna Phillips

We talked beauty, fashion and the art of bi-coastal living with Jenna Phillips — an MSA Model and face of FF.

DupeAlerte #8: Couldn't Get Urban Decay's New Naked Heat Palette? Try this alternative.

Introducing our first palette-inspired DupeAlerte! Check out our alternative to the Naked Heat Palette.

What's In Your Makeup?

We only want the best for our customers, and that doesn't just mean helping you rock exactly the right shade of lipstick. Find out more about where...

Seventies-Inspired Beauty You Should Copy This Summer

Seventies makeup with a modern twist? Yes please.

DupeAlerte #7: Lolita II Nolita

We just created a Kat Von D Lolita II dupe that looks great on everyone!

Meet Janet Ribando, Sr. Color Guide Contributor

She’s a long-time beauty junkie with serious makeup skills… and now an official Color Guide contributor!

DupeAlerte #6: Nude-ity

We chose two of the season's most popular nudes and reimagined them in our own matte and creamy custom shades.

A Taste of Paradise with Diana Carolina

Style blogger Diana Carolina on life, fashion and beauty in Costa Rica and beyond.

Affordable Luxuries For Mom

Make your Mom feel a little more special this Mother's Day with these fun gift ideas.

A Summer Eyeshadow Palette Inspired by Burberry’s DK88

We took an #FFgirl Field Trip to see the new DK88 bag and came back with inspo for a Custom Overshadow Palette.

Best Beauty Looks from The Met Gala 2017

The #FFgirl's guide to achieving this year's best Met Gala makeup looks.

Through the Lens with Annis Kamera

Biology student by day and fashion photographer by night, Annis Kamera discusses personal style and her experience covering fashion shows.

Introducing The Rosé Palette

The Rosé Palette is all about making you look radiant. You can lightly sculpt and brighten your everyday look in just a few brush strokes.