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by Kali Borovic

"FINDING FERDINAND'S STARTER KIT 2.0 IS THE LIP PALETTE OF YOUR DREAMS"

July 11, 2017

 "THE IDEA IS SIMPLE — TAKE EVERYTHING YOU KNOW AND LOVE ABOUT LIP PALETTES AND MAKE IT EVEN BETTER."

Have you ever woken up and thought, "if only I had the perfect lips shade?" Well, soon you won't have to think that ever again. Combining color and creativity in the best way possible, Finding Ferdinand's Starter Kit 2.0 is the ultimate lip palette. It features all the staples and trendy colors that you could possibly need to find or mix your perfect shade. Pinch yourself, because this is not a dream.

The idea is simple — take everything you know and love about lip palettes and make it even better. That's exactly what Finding Ferdinand has done. The brand created a 22 shade lip palette, complete with a double-sided brush and mixing tool, as well as two empty spaces to mix your creations. No mess, fuss, or need to purchase a mixing plate. Combine all that with colors that look incredible on their own and mixed together and you have the lip palette of your dreams.

The Starter Kit 2.0 will be available on July 12 at midnight for $60. (But, as a Bustle exclusive, click here to purchase the palette right now.) That means that each lip color is just over $2 each. Oh, and that's not even the best part. Once you do the work creating the shade of your dreams, you can head over to the website or their app and create your own customized lipstick for free. That in itself is worth the price, if you ask me.

"At Finding Ferdinand, we believe beauty is unique to each and every person and is defined by the customers. This is why we strive to provide customers with the high-quality, customizable products they need to create their own aesthetic," founder Nhu Le tells Bustle. "Lipstick and beauty in general isn’t one size fits all."

Unlike other lip palettes on the market this one isn't just about creating the perfect shade. All the colors were thoughtfully picked, so you can wear them on their own as well. From neutrals to pops of color and everything in-between, there's something for almost every makeup lover.

"We selected the shades that each person in the focus group gravitated towards and picked up immediately," says Le. "Then, we rounded out the palette with shades that people were interested in trying out for special occasions."

Lip palettes have always intimidated me, but this one was a much different experience than the others. Instead of having a bunch of bases that force you to start from scratch, Finding Ferdinand's allows you pick your favorites and go from there. I always have trouble finding my perfect red, but with three shades and a little bit of stirring, I was able to create my ideal summery tone.

Each pan comes out of the palette to make for easy mixing and easy clean up as well. I decided to save the shade in the pan for next time I wanted the perfect red, but it was so easy to clean the edges of the palette. All it took was a damp paper towel. The brush can be cleaned just like you would any other makeup tool.

If all that doesn't get you excited, then maybe this will. Every single shade in this palette is all-natural and made from non-harmful ingredients. That means that it's free of mineral oil, parabens, talc, petroleum, and gluten. Not only can you feel great about the shades you wear, but your body will thank you too.

You can't ask for much more from a product, in my opinion. Between the trendy shades and the endless color possibilities, you can't go wrong with this palette. Considering that their first Starter Kit sold out the first time around, you'll want to set your alarms for this launch. Because a palette this good doesn't come around often.

Originally seen on Bustle 


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