Seventies-Inspired Beauty You Should Copy This Summer

Seventies-Inspired Beauty You Should Copy This Summer

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I have to admit that I have always been in love with makeup from the seventies. I always admired the beauty risks that Bianca Jagger and Cher would take (blue shadow AND a red lip? Yesssss). However, recently I have been falling in love with the bronze and beautiful makeup looks of seventies icon, Farrah Fawcett. (Here’s a glimpse into seventies fashion from Marie Claire in case you’ve never heard of these three icons.)

I knew that I wanted my first Color Guide post for Finding Ferdinand to be 70s based, but with a modern twist. This is how I think a young Farrah Fawcett would do her makeup as a model today. Still bronzey and beautiful, but with a little bit more of a risk.


My first look was a very bronzed look using my new Custom Rosé Palette from Finding Ferdinand and a graphic gold eye.

First, I used the shade ‘Cocoa Bronze’ and built up the layers starting from the apple of the cheeks to the temple. This application of bronzer was really popular in the seventies unlike the contour trend that is prevalent in modern makeup. Bronzer was more about bringing warmth and dimension into the face rather than sculpting the face.

I had an idea about adding a graphic gold glitter line like I saw in many of the fashion week shows that I attended this past Fall/Winter New York Fashion Week. So next, I used Urban Decay’s heavy metal glitter liner in ‘Midnight Cowboy’ and drew a line that curved on top of the model’s crease.

I finished this look with Finding Ferdinand’s nude lipstick in ‘Au Naturel’ and Anastasia Beverly Hills’ clear brow gel in an upward stroke to cause a wispy effect to the brows.


For my second look I wanted to try out the new ‘popsicle’ lip trend. This trend was also seen at a few shows during New York Fashion Week. It’s all about creating an ombre effect on the lips concentrating at the center and then fading out.

To achieve this look, I kept the base the same from the prior look, but kept the eyes completely bare so that the lip would capture all of the attention.

I used Finding Ferdinand’s lipstick in the shade ‘Weekend in Manhattan,’ building up the pigment at the center of the lips and blending it out to the corners of the model’s mouth by using my fingers in a dabbing motion. I repeated this motion 5 or 6 times while patting the corners of the model’s mouth with a powder foundation in her skin tone. I repeated the process until I got the ombre look that I was trying to achieve.

Both looks bring together the trends of the seventies to our current makeup trends of right now. Plus! They’re perfect for warmer months! These two different customized looks represent a truly unique #FFgirl like you.


Sr. Color Guide Contributor, Janet Ribando

Photographer: Annis Kamara (@a.kamera_)
Model: Lea Bramkamp (@leabramkamp)

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