In our 'DupeAlerte' series, we're re-imagining the most popular beauty buys online! If you have a new favorite lip color or makeup palette you would like us to recreate, email us at email@example.com.
The winter to spring transition is always an exciting time for beauty. Switching out your sultry reds for pops of pink and coral goes hand-in-hand with shedding the winter jacket for a lighter ensemble (okay, maybe not yet – it snowed on Monday in New York). Perhaps the most eventful time for beauty this spring, however, was April Fool’s Day. Per usual, numerous brands had a field day pranking their fans with silly cosmetic releases (see: Hidden Valley Ranch’s tweets advertising a ranch dressing-scented beauty line).
UPDATE 🚨 Unfortunately April Fools 🤷🏼♀️ such an interesting palette tho, love the cool toned color combination ... . . NEW PALETTE!!!! 🚨😍❄️ #TarteletteIcyBetch #EyeshadowPalette by @tartecosmetics A palette with 12 shades and different finishes #ComingSoon !!! *will keep u updated . . What are your thoughts? ❄️💙 XO #Trendmood #tartecosmetics #tarte THANK U for this gorgeous!! Update: @lostinadarkallie 😘. . . #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk
One April Fool’s Day prank had makeup addicts everywhere talking, however: Tarte’s tease of a “new” eye shadow palette named “Icy Betch.” While the name was obviously a joke, fans of the brand were disappointed to learn that Tarte was not actually releasing the palette. But we hear you, makeup addicts. I mean, what’s cooler than being cool?
So for those of you looking for something cool this spring, we put together The Icy Beesh Overshadow palette. Our newest palette dupe features eight ultra-wearable shades of white, blue, green, and purple. Try it out! Let your RBF be as icy as you want this season.